At the recent “Unlocking Innovation in Services in the Western Balkans” event held in Geneva, Switzerland on May 13th and 14th, 2024, the CEO of Vigan Group showcased her expertise as a key speaker and facilitator during Session 2.
With a focus on regional Business Process Outsourcing (BPO) initiatives, including the new program by RECONOMY aimed at uniting ABSLs in the Western Balkans, Arjodita Mustali contributed significantly to the discussions and highlighted impactful projects.
The event shed light on the significant role that services play in the global economy, comprising more than two-thirds of the world economy and a quarter of world trade. As the world continues to digitalize, with the emergence of platforms and blockchain applications, the shift towards services is expected to accelerate, presenting a range of opportunities for the Western Balkans to tap into global value chains and demand.
Innovation is the key driver that will allow the Western Balkans economies to fully explore these opportunities. However, the potential for innovation in the region is often overlooked or underestimated. Our CEO emphasized the importance of collaboration, knowledge sharing, and a focus on innovation to unlock the full potential of the Western Balkans.
Also, as the President of ABSL Albania, she shared the projects and initiatives that ABSL is engaged in, with a particular focus on regional BPO initiatives. The newly introduced program by RECONOMY, aimed at uniting ABSLs in the Western Balkans, was a significant highlight of her presentation. The event provided a platform for discussions on the impact of innovation on BPO, driving innovation through partnerships, the role of ABSLs and BPO companies, attracting foreign investment for innovation, and emerging trends in BPO and nearshoring.
The event facilitated insightful discussions on a range of topics related to BPO and innovation, including:
The impact of innovation on BPO: How technological advancements and new business models are transforming the BPO landscape.
Driving innovation through partnerships: The importance of collaboration between ABSLs, BPO companies, and other stakeholders to foster innovation.
The role of ABSLs and BPO companies: How these entities can contribute to attracting foreign investment and driving economic growth.
Emerging trends in BPO and nearshoring: The evolving landscape of the BPO industry and the rise of nearshoring as a viable alternative to offshoring.
The “Unlocking Innovation in Services in the Western Balkans” event brought together inspiring individuals and organizations committed to making a positive change in the region. Through such initiatives, a platform for dialogue, collaboration, and action can be created, paving the way for a brighter future for the Western Balkans.
